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Ebay Store

January 22, 2009 by admin 

Ebay Store

Having a store on eBay is an exciting venture, at least at the outset. You have visions of millions of eBay buyers who will be visiting your store, buy from you, and the money will just pour in.

Anyone who has had an eBay store knows better. Competition is very tough. It takes hard work and a lot of marketing to drive traffic to your eBay store.

Then, when people do arrive at your eBay store, what do they see? Do they see the run of the mill, the "me too" look, the amateurish storefront that many, if not most, eBay stores present to the world?

You have only one opportunity to make a first impression. In a second or two, the eBay buyer is going to categorize you into professional or amateur, into trustworthy or dodgy.

Here are five basic things you must do right to give you the best chance of survival.

Number One: Treat Your eBay Store as a Serious Business

So many eBay stores appear to have been hastily bolted together, almost as if it were something that the eBay seller did late one Sunday evening. Nobody wants to buy from somebody who appears to be in it just for the money. An unprofessional eBay storefront gives the impression of an unprofessional eBay seller who simply wants to take people's money and run.

Number Two: Portray Yourself as a Knowledgeable Professional

It is astounding how few eBay sellers make use of the About Me page. That one page has the ability to either establish or destroy your credibility. The page gives the eBay seller the opportunity to tell the eBay buyer why she should buy from him.

Look at it from an eBay buyer's perspective. You would much rather buy an item from somebody who clearly knows something about the item, than from someone who doesn't. More importantly, you would much rather repeatedly buy from someone who is knowledgeable about the particular item or category of item.

You might be a guru. Nobody will know it if you do not tell them.

Number Three: Give all the Necessary Information to Facilitate Buyer Decision

Remember, the eBay buyer is forking out hard-earned cash for your item. You need to give them the required business information to ensure them that: a) they are paying a fair or better price, b) they are getting value for money, c) they won't get any nasty surprises of hidden costs, and d) they can get their money back if they are not satisfied with the purchase.

That's the purpose of eBay Store Policies.

Number Four: Give Special Attention to your eBay Storefront Above the Fold

It's that first impression issue again. What do eBay buyers see when they land on your main storefront page? Do they see a tacky image? "Unprofessional, see ya," hit the back button! Do they see the most expensive items at the top of the list? "Expensive," hit the back button! Of course, YOU would want an eBay buyer to see your most expensive item first. However, is that what the eBay buyer wants to see? Probably not.

Number Five: Make It Easy for the eBay Buyer to Find Items

You are one amongst thousands. Unless you are selling something completely unique, nobody is going to take an hour, or half an hour, or ten minutes, or even one minute, to try and find an item in your eBay store that they could also find somewhere else.

Wisely use the categories and promotion boxes of your eBay store. The categories are like aisles in your eBay store. You do not want to force people to rummage through the entire store if they came for a specific item. Why not? Won't they see other things they might want to buy? The answer is, because they won't. They will just leave and look somewhere else until they easily find what they are looking for.

Conclusion

It might sound very tough, but if your eBay store is failing or is struggling to get off the ground, the reason is probably you. Are you treating your eBay store as a serious business? Are you portraying yourself as a professional and knowledgeable business person? Are you presenting the best image possible and are you making it as easy as possible for the eBay buyer to buy from your eBay store? Think about it.

About the Author:

Jason Griffith writes
eBay Store reviews
for BestAuctionStores.com, a site dedicated to providing
eBay Store Owners
with reviews and feedback about their stores.

Article Source: ArticlesBase.com - Five Basic Things An Ebay Store Must Do Right

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The Perfect Store


$10.83


In this brisk, engaging chronicle of one of the most stunning success stories in American business history, Adam Cohen takes us inside eBay the corporation--where all the important players, including eBay's founder Pierre Omidyar and CEO Meg Whitman, demystify their roles and tell the story straight--as well as inside the community of eBay's passionate users, who buy and sell everything from antique pickle jars and record albums to Ford trucks and $40,000 computer servers. His book reveals the many surprising ways in which eBay's virtual marketplace has indelibly changed not only the face of American business but the American cultural landscape.- The perfect book for anyone who wants to get a handle on what works in the Internet economy.- eBay is the single most visited commercial site on the Internet, with 1,664,000 visitors daily and 20 million registered users. More than 75,000 Americans make their living by trading on eBay.- Hardcover ISBN: 0-316-15048-7

eBay Photos That Sell


eBay Photos That Sell


$19.78


Anyone can sell their stuff online. The challenge is to do it better than the competition and get the best possible results, every time. If you're attempting to sell your guitar on eBay, a photo of Aunt Pearl June strumming it in the backyard isn't likely to cut it. Does that mean you need to hire a professional photographer or invest in expensive equipment? Not if you follow the ingenious advice in this book! eBay Photos That Sell teaches home-spun entrepreneurs how to create professional-quality product photos using a standard digital camera and a few handy tricks and inexpensive techniques. With page after page of inspiring examples and expert insights, you'll figure out how to capture everything from hats to wineglasses to MP3 players. You'll understand what makes one photo better than another and discover how to create images that viewers connect with ones that evoke the I must have this feeling. Ultimately, it will help you attract customers and make sales, without investing a lot of time or money. Inside, you'll learn how to: Follow the basic rules for taking crisp, well-lit shots that outshine the competition Set up shots quickly in your home or office Create props and accessories from inexpensive items found at home or the local hardware store Know how and when to use your camera's features, bells, and whistles to your advantage Take the time to set up your photograph properly so you don't have to fix things later Use photo-editing software to make final adjustments Learn to size and format your photos effectively for the Web Know when a simple black background is the best way to make your image pop Build a safe and organized place to store your pictures so you can easily find them

eBay Photos That Sell


eBay Photos That Sell


$22.48


"I've been an admirer of Dan Gookin since he wrote DOS For Dummies and spawned the For Dummies phenomenon. He takes things to a new level with this amazing and much needed book on practical product photography. Use his advice and you'll simply make more money. Highly recommended." —John C. Dvorak, columnist, PC Magazine Anyone can sell their stuff online. The challenge is to do it better than the competition and get the best possible results, every time. If you're attempting to sell your guitar on eBay, a photo of Aunt Pearl June strumming it in the backyard isn't likely to cut it. Does that mean you need to hire a professional photographer or invest in expensive equipment? Not if you follow the ingenious advice in this book! eBay Photos That Sell teaches home-spun entrepreneurs how to create professional-quality product photos using a standard digital camera and a few handy tricks and inexpensive techniques. With page after page of inspiring examples and expert insights, you'll figure out how to capture everything from hats to wineglasses to MP3 players. You'll understand what makes one photo better than another and discover how to create images that viewers connect with--ones that evoke the "I must have this" feeling. Ultimately, it will help you attract customers and make sales, without investing a lot of time or money. Inside, you'll learn how to: Follow the basic rules for taking crisp, well-lit shots that outshine the competition Set up shots quickly in your home or office Create props and accessories from inexpensive items found at home or the local hardware store Know how and when to use your camera's features, bells, and whistles to your advantage Take the time to set up your photograph properly so you don't have to fix things later Use photo-editing software to make final adjustments Learn to size and format your photos effectively for the Web Know when a simple black background is the best way to make your image pop Build a safe and organized place to store your pictures so you can easily find them

Starting an eBay Business for Dummies, Second Edition


Starting an eBay Business for Dummies, Second Edition


$3.48


Want to pick up extra cash? Explore opening an eBay store? Unload your dusty disco albums or the collection of antlers in the basement? Hey, those poor, dead deer could lead to a rich, lively career. Whether you want to build an eBay business from scratch or just want to make sure you’re up on eBay’s policy changes and taking advantage of new automation tools, this guide will have you selling successfully on eBay faster than you can say, “going…going…”Starting an eBay Business For Dummies 2nd Edition gets you organized and in virtual business fast with step-by-step guidance on: Setting up basic auctions Pricing items or setting minimums strategically Using the About Me page to begin creating a professional identity Finding sources of merchandise (once you exhaust your basement, attic, and relatives) Managing your business with online auction management services and software, including a list of 16 popular sites with their prices Writing tempting descriptions and taking good photographs of merchandise Selecting payment systems (and why shipping C.O.D. is a no-no) Handling inventory and keeping records Written by Marsha Collier, author of eBay For Dummies and eBay Bargain Shopping For Dummies, an eBay PowerSeller, columnist, and teacher at eBay University, this book is packed with time-saving, money-saving tips plus secret eBay hints to help you compete with the pros from the get go. It gives you inside information on: eBay motors, real estate, and other unusual areas Dutch auctions, reserve price auctions, and private auctions Using an eBay fee calculator to check your final value fees Shipping and insuring merchandise efficiently and economically Printing shipping labels and postage Complete with a glossary and index, Starting an eBay Business For Dummies 2nd Edition is just what you need to get started selling on eBay, to graduate from occasional seller to PowerSeller, or to become a genuine eBay entrepreneur like the ten whose success stories are featured in this book!

eBay


eBay


$15.98


You already know eBay basics. Now you'd like to go beyond with shortcuts, tricks, and tips that let you work smarter and faster. And because you learn more easily when someone shows you how, this is the book for you. Inside, you'll find clear, illustrated instructions for 120 tasks that reveal cool secrets, teach timesaving tricks, and explain great tips guaranteed to make your eBay experience more productive.

eBay Listings That Sell For Dummies (For Dummies (Computer/Tech))


eBay Listings That Sell For Dummies (For Dummies (Computer/Tech))


$21.48


No matter what you want to sell on eBay—auto parts or designer apparel…weird, unique wares or pricey antiques—the principles and basic rules for successful listings are the same. eBay Listings That Sell For Dummies follows the advice it gives you for your ads—it tells you what you need to know without bogging you down with lots of fluff and peripheral stuff. From the mechanics to descriptive ad copy to photography to getting it on eBay, this guide covers: eBay options that can boost the appeal of your listings, including Buy It Now (BIN), Subtitle, Bold Title, Highlight, Box border, Home Page Featured, Featured Plus!,  and Gallery Picture (a must) Constructing catchy listings with a title that sells and keywords that pay off eBay Acronyms you’ll need to know Tackling and completing eBay’s Sell Your Item form HTML formatting basics plus some free JavaScript scripts you can use to dress up your listing Embedding images, creating thumbnails, and adding bells and whistles (or not) Buying a digital camera for taking eBay photos and equipping your “studio” Lighting correctly, and using the Cloud Dome, light cubes, panels, and umbrellas Retrieving your images and uploading them to a server (your free ISP space, AOL, eBay, eBay’s Picture Manager, or others) Editing your photos, including cropping, enhancing, resizing, sharpening, and more A checklist of techniques for preparing elegant, fast-loading images for your ads Sprucing up your eBay store Posting your listing to other sites such as half.com, amazon.com, and overstock.com Automating with HTML Generators, including eBay’s Turbo Lister, or Third-Party HTML generators such as Mpire.com Launcher or the authors’ free tool from www.coolebaytools.com Written by eBay pros Marsha Collier, a successful PowerSeller, and Patti Louise Ruby, a trainer at eBay University events and eBay Live, eBay Listings That Sell For Dummies is loaded with tricks of the trade. It’s complete with step-by-step instructions for many tasks, tables and checklists, lots of screen shots, and examples of good and bad ads. With this friendly guide, your merchandise will quickly be going…going…gone on eBay.

Starting an eBay Business For Canadians For Dummies (For Dummies (Business & Personal Finance))


Starting an eBay Business For Canadians For Dummies (For Dummies (Business & Personal Finance))


$19.48


Turn your hobby into a successful career. Starting an eBay Business For Canadians For Dummies covers the essentials an eBay user or budding entrepreneur needs to start a moneymaking venture by trading on eBay. Readers will discover not only the essentials of maximizing profits on eBay, but also how to run a smart eBay-based business. Topics include : o Setting up basic auctions o Building a store o Choosing what to sell o Setting good prices o Stocking your storeroom o Dealing with sales taxes o Shipping domestically and internationally Canadians selling on eBay deal with many unique concerns which will be addressed in this adapted best-seller.

How to Start and Run an eBay Consignment Business


How to Start and Run an eBay Consignment Business


$24.48


Make big profits on eBay with no upfront investment! Make thousands of dollars per week--with little or no financial risk--selling other people’s stuff on eBay. How to Start and Run an eBay Consignment Business explains how to locate and work with consignors and successfully deal in the goods they want to sell, including collectibles, retail store closeouts, estate items, corporate merchandise, and much more. Find out how to get started selling on consignment, decide what kinds of items will be the most profitable, and set up your business. You’ll get sample contracts, forms, and flyers, as well as tips on creating a web site, marketing your business, and automating day-to-day tasks. Whether you want to supplement your income or become a registered eBay Trading Assistant, you’ll find everything you need in this helpful, step-by-step guide.

How to Start and Run an Ebay Consignment Business


How to Start and Run an Ebay Consignment Business


$20.3


Make big profits on eBay with no upfront investment! Make thousands of dollars per week--with little or no financial risk--selling other people''s stuff on eBay. How to Start and Run an eBay Consignment Business explains how to locate and work with consignors and successfully deal in the goods they want to sell, including collectibles, retail store closeouts, estate items, corporate merchandise, and much more. Find out how to get started selling on consignment, decide what kinds of items will be the most profitable, and set up your business. You''ll get sample contracts, forms, and flyers, as well as tips on creating a web site, marketing your business, and automating day-to-day tasks. Whether you want to supplement your income or become a registered eBay Trading Assistant, you''ll find everything you need in this helpful, step-by-step guide.

How to Sell Anything on Ebay ... and Make a Fortune!


How to Sell Anything on Ebay ... and Make a Fortune!


$12.84


Imagine opening a store...and more than 150 million people showing up. That''s the power of selling on eBay. More than 100,000 people have used the first edition of How to Sell Anything on eBay...and Make a Fortune! to make their fortunes. Now the fully revised second edition shows you how to navigate the new site design, revised fee structures, and most importantly, how to reach the increased number of registered users-from 50 million to 157 million! You''ll learn about the newest ways to make it big, including: A list of current fee structures and tips on how to make the most money Updated screen shots, detailing how to navigate through eBay''s redesigned Web site Revised policies, and ways to dodge possible pitfalls Money-making ideas for your auction

How to Make Money with Ebay, Yahoo, and Google


How to Make Money with Ebay, Yahoo, and Google


$28.45


Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You''ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay, Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.

Ebay Income: How Anyone of Any Age, Location And/Or Background Can Build a Highly Profitable Online Business with Ebay


Ebay Income: How Anyone of Any Age, Location And/Or Background Can Build a Highly Profitable Online Business with Ebay


$16.54


eBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that can be bought or purchased. In 2006 eBay sellers are estimated to post $22 billion in sales. There are businesses earning $1 million a year selling products on eBay today. It is estimated that more than half a million people make full-time incomes just with their ebay business. EBay also allows you to run a business that requires no advertising costs. This new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. EBay is a level playing field--it doesn't matter how old you are, what nationality, income level, whether you own a business now or not, what your background is, or where you are located. Start making money on eBay today. The book starts with a complete overview of how eBay works. Then the book will guide you through the whole process of creating the auction and auction strategies, photography, writing copy, text and formatting, managing auctions, shipping, collecting payments, registering, About Me page, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, best time to list items and for how long, sniping programs, international customers, opening a store front, electronic commerce, buy-it now pricing, Keywords, Google marketing and eBay secrets; everything you will ever need to get started making money on eBay.

20 Questions to Ask Before Selling on eBay (20 Questions)


20 Questions to Ask Before Selling on eBay (20 Questions)


$9.98


With over 80 million registered eBay users in the English speaking countries, consumers are empowered to buy just about anything at a price that's fair. And millions have used eBay to either sell some of the stuff lying around the house, or they make a living utilizing this unique online flea market. The two latest additions to the 20 Questions series break the subject of "eBaying" down into two distinct books for two distinct audiences: eBay buyers and eBay sellers. And if readers were to buy both books, they'd have the complete information on how eBay works and how they could make it work for them. 20 Questions To Ask Before Selling on eBay is designed to take anyone through the steps to sell successfully and profitably. Beginning with how to set up an eBay business and organizing it for success, the book proceeds through how to choose the best products, how to design an attractive and effective listing, getting paid, automating auctions, customer service, and more. Both 20 Questions eBay books take readers step-by-step through the process, each chapter building on the information taught. The books are written as a fresh and lively narrative, with plenty of bullets, checklists and useful advice learned from the authors' experiences. It's all the information both buyers and sellers need to not only get started, but to do eBay their way! Companion Volume 20 Questions to Ask Before Buying on eBay (ISBN 1-56414-847-5) Lissa McGrath has worked as the assistant to Skip McGrath, for over four years and is involved in all aspects of the transaction. When Skip is on vacation, Lissa keeps the auctions going and runs the business in his absence. She is the copy editor for The eBay Power Seller's Manual and How to Start and Run an eBay Consignment Business. Lissa also writes a bi-weekly column for AuctionBytes, the leading online auction news media company. Skip McGrath (eBay screenname mcgrrrr) is an eBay Gold PowerSeller, hosting the store 'The Auction Seller's Resource' who has received 100% positive feedback on over 3,000 reviews.

How to Sell Anything on eBay... And Make a Fortune (How to Sell Anything on Ebay & Make a Fortune)


How to Sell Anything on eBay... And Make a Fortune (How to Sell Anything on Ebay & Make a Fortune)


$15.48


Imagine opening a store...and more than 150 million people showing up. That's the power of selling on eBay. More than 100,000 people have used the first edition of How to Sell Anything on eBay...and Make a Fortune! to make their fortunes. Now the fully revised second edition shows you how to navigate the new site design, revised fee structures, and most importantly, how to reach the increased number of registered users-from 50 million to 157 million! You'll learn about the newest ways to make it big, including: A list of current fee structures and tips on how to make the most money Updated “screen shots,” detailing how to navigate through eBay's redesigned Web site Revised policies, and ways to dodge possible pitfalls Money-making ideas for your auction

The Store


The Store


$35.17


The Store

eBay PowerSeller Business Practices For Dummies (For Dummies (Business & Personal Finance))


eBay PowerSeller Business Practices For Dummies (For Dummies (Business & Personal Finance))


$22.48


With over a million copies of her books in print, Marsha Collier is the leading eBay author in the world. Her books help eBay users get started, find bargains, make their first purchases, sell their first items, and start generating a steady income on eBay. This book, eBay PowerSeller Business Practices For Dummies, shares the techniques you need to know to either achieve the coveted PowerSeller status on eBay, make your PowerSeller-level business run more smoothly, or simply employ the tips the site's best sellers use every day. A PowerSeller herself, Marsha has done the research and developed tried and true techniques for boosting your sales and keeping them at high levels. Best of all, she breaks all the practices down into short, step-by-step tasks that don't require a lot of time to accomplish, leaving you more time to build your business! The book breaks PowerSeller selling into: Powering Up: Understanding how to use eBay's tools and community to get sales up to PowerSeller levels Hitting Your Sales Targets: Establishing a strategy for choosing the items that work for you, buying items for resale on eBay, and creating a business plan that incorporates marketing, shipping, eBay Stores, and expanding into a separate Web site. Build Better Listings: Upgrading your HTML and photography skills to build sale pages that command buyer confidence Become a Model Seller: Enhancing your customer service skills from packing and shipping to insuring items to communicating with buyers Manage Your Business: A crash course in accounting, including the unique issues with operating an online store The book also includes a CD-ROM that includes samples of Marsha's 5-DVD video training kit, "Your eBay Business Plan;" trial versions of helpful software from DAZzle, Fast Photos, and QuickBooks; and tools created by the author to help you better operate your business including a fee calculator and list of sources for wholesale merchandise.

The eBay Phenomenon


The eBay Phenomenon


$9.99


eBay is the world's largest personal online trading company...

How to Sell Music, Collectibles, and Instruments on Ebay... and Make a Fortune


How to Sell Music, Collectibles, and Instruments on Ebay... and Make a Fortune


$16.98


Imagine opening a music store...and 60 million people show up.That's the power of selling on eBay.Every year more than 60 million people browse and buy music-related merchandise on eBay. In order to reach this growing market, and get top dollar for your merchandise, you need the right listing, the perfect presentation, and two of the world's leading eBay experts to answer all your questions--fast. How to Sell Music, Collectibles, and Instruments on eBay... and Make a Fortune! gives you the inside track on selling opportunities in this lucrative category including: appraising instruments and equipment; harnessing the hottest trends in recorded music and memorabilia; targeting customers, artists, and categories; and proven key words, descriptions, and images that will turn up the volume on your listings and make them sell.Research market trends and capitalize on them Find the most valuable items at the best prices Choose the best brands, manufacturers, and distributors Determine what's legal to sell, including copyrighted material Advertise off eBay to drive sales on the site Attract collectors who are willing to pay top dollar Reach the biggest possi-ble audience Choose the best order fulfillment, packing, and shipping options

Ebay Bargain Shopping for Dummies


Ebay Bargain Shopping for Dummies


$9.32


Ebay Bargain Shopping for Dummies

Selling Stuff on eBay


Selling Stuff on eBay


$5.99


Selling Stuff on eBay

eBay Income Advanced


eBay Income Advanced


$16.91


eBay Income Advanced

The Ebay Success Chronicles


The Ebay Success Chronicles


$15.51


The Ebay Success Chronicles

Tricks of the Ebay Business Masters


Tricks of the Ebay Business Masters


$18.66


Tricks of the Ebay Business Masters

The Ebay Success Plan


The Ebay Success Plan


$16.3


The Ebay Success Plan

Selling Online: Beyond Ebay


Selling Online: Beyond Ebay


$27.09


Selling Online: Beyond Ebay

eBay Rescue Problem Solver


eBay Rescue Problem Solver


$11.49


eBay Rescue Problem Solver

Buying & Selling on Ebay


Buying & Selling on Ebay


$5.99


Buying & Selling on Ebay

The eBay Business Handbook


The eBay Business Handbook


$17.99


The eBay Business Handbook

Sell Your Crafts on Ebay


Sell Your Crafts on Ebay


$10.82


Sell Your Crafts on Ebay


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