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May 28, 2009 by admin

Domian Name

What is search engine optimization, also known as SEO?

Search engine optimization is the technique that you use to get your website or blog to appear on search engines, such as Google or Bing, organically. Organically means that your site naturally apprears on the left side of the search engine, not on the right side where the paid advertisments are. For optimum traffic your goal should be to have your site show up on the first page of the search engine. This will increase your traffic greatly!

Search Engines And How They Work

Search engines are electronic internet services that allow users to search the internet for links to websites. Their objective is to provide visitors with the most relevant and highest quality links and resources in the results.

Search engines send out electronic spiders that crawl millions of internet pages everyday to find the relevant websites. The search engine regularly collects information.The information is brought back to the search engine to be sorted, indexed and stored. It may take a couple of weeks for a new site to appear on the list because search engine spiders check most web pages once or twice a month. So don't be surprised if you don't get hundreds of visitors to your site the day you put it up. Though the search engine doesn’t check your site that often does not mean that your site isn’t getting crawled. There are things you can do to make your site SEO friendly so that your page ranks faster.

Ways To Optimize Your Site

Turn into a keyword researcher!

Keywords are the words and phrases that people type in the search box when they are searching for something in particular. Keywords are a very important factor in generating traffic to your site. In order to capture your target audience you must be willing to spend time doing keyword research.

8 Keyword Tips For Proper Usage:

1. Put keywords in your headings, anchor text and graphics.
2. Dont do keyword stuffing. This is the overuse of the keywords related to your content. You want your pages to sound natural not like a robot.
3. Use the most powerful words on your home page.
4. Refrain from using individual words and keywords that are too generic. Your goal is to get targeted traffic. When you use broad keywords you will generate a lot of traffic, but you will not convert many of it. Lets take the keyword laptops, for example. If your only sells Mac Books then you will be getting a bunch of people looking for laptops, not one in particular. You want to be as specific as possible. Using the keyword phrase buy Mac Book may draw less traffic, but your sales conversion rate will be higher becuse you gave them precisely wha they were searching for.
5. Your domian name or page names should have your keywords in them. Avoid welcome page and home page, because they don’t say anything about your content and don’t have your keywords which will decrease your traffic. Keep this in mind when titling your blog posts.
6. Don’t use Click Here, rather, use Buy Mac Book when naming your anchor texts. You want your links to be descriptive and relevant to your keywords. You should have a link to your home page from every other page on your site and links to every other page on every page.
7. Make sure you aren’t missing keywords. Don’t leave out relevant keywords in your meta tags. This makes it difficult for search engines to find your content. This may cause them to rank it for something that you did not intend. You want your keyword to be one of the first two words in your title. Also, for blog posts, you want to categorize your blog posts to match the keywords you desire. You can put the top 5-10 ones you want to go after. Be sure to include common misspellings, acronyms, abbreviations and synonyms in your tags.
8. Make use of the meta description or excerpt. When you leave this blank search engines to pick anything off your page. It also confuses the search engine and if they don’t know how to rank your site it won’t show up in the top searches. Limit the description to a few sentences and not more than a paragraph.

If you want to stay sane it is important that you remember patience is a virtue. It takes time for your site to show up on search engines. Just make sure you practice these simple techniques and over time your site will start to draw more traffic!

To help you in your search you should use a keyword research tool. Google has a free external keyword tool you can use. Some paid keyword research tools that are excellent are www.wordtracker.com and Adword Analyzer.

About the Author:

If you want to learn more search engine optimization techniques to get ranked faster and view keyword research services visit http://msbetternetter.com/learn-search-engine-optimizaion Ms. BetterNetter is an internet network marketing mentor and coach. Over the years she has developed methods and training that will teach you how to generate more traffic to your site and convert your traffic into thousands of dollars a month!

Article Source: ArticlesBase.com - Search Engine Optimization Advice

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