Domaining Revenue Model

Domaining is the art and science of buying and selling domain names as virtual real estate investments. The Domaining revenue model consists of three principal components:

• Revenue from domain names aka domain parking;
• Revenue from “domain flipping”;
• Revenue from domain development;

Domain Parking (Revenue from Domain Names) – an individual domain name or a portfolio of domain names are parked on a server as one page websites until they are required for future use, either for selling or developing. These one page websites are monetised with Google Adsense or similar advertising before they are sold. There is an added benefit in that good generic domain names are appreciating at the approximate rate of 22% per annum.

Revenue from “Domain Flipping” – domain names are bought and immediately offered for sale at a profit. Domain flipping is relatively easy as it requires no work other than the purchase of a “memorable” domain name or a domain name that is easy to remember or with a nice ring to it. Sometimes, to maximise profits, it may be beneficial to partially develop the domain before offering it for sale.

Revenue from Domain Development – domain development is the broad term used to describe all aspects of developing a website as a business including web site creation and building, web site design, web hosting and website promotion.